Our
Mission
We bridge research and practice to create lasting social change. We equip organisations with the evidence, skills, and systems they need to serve their communities effectively. Our work is rooted in rigorous methods and driven by a commitment to public benefit.
Our
Values
We believe that lasting change happens when we listen, learn, and act together. Our work is grounded in rigorous research, guided by transparency, and driven by a commitment to serving the public good.
Our Team
At Impact Analytics, we are passionate about enhancing designs for sustainability and community well-being with high quality research, innovative data analytics and collaborations.
Co-Founder
Zoe Mui
Zoe has over 10 years of experience in community work and urban living lab. She has worked on various community co-creation and commoning experiments with teams at the Make a Difference Social Lab and the Dept of Applied Social Sciences of the Hong Kong Polytechnic University.
She is also a Permaculture Practitioner who has been promoting Urban Community Friendly Lifestyle as a core team member at Daily Practices in Nature. She has run the Urban Farm and nature related co-creation experiments with the team for more than 8 years.
Co-Founder
Nora Hernández
Nora is a researcher specialising in programme evaluation, learning analytics, and impact measurement. She holds a PhD in Education from The University of Hong Kong, with a background in Computer Science and Engineering from Tecnologico de Monterrey (Mexico)..
Nora has worked extensively with NGOs and educational institutions in Hong Kong, designing and implementing educational programmes and evaluation frameworks, conducting mixed‑methods research, and translating data into actionable insights for practitioners, funders, and decision‑makers. Her work has supported projects funded by the Research Grants Council and The Hong Kong Jockey Club Charities Trust.
Nora brings a cross‑cultural and human-centred perspective to her research practice. She is committed to using rigorous, evidence‑based approaches to help organisations understand their impact and improve programme effectiveness.
Senior Research Associate
Dorothy Cho
Dorothy has a MSc in Sustainability Leadership and Governance from the University of Hong Kong. She is an accredited SROI partitioner and a member of Social Value International.
Dorothy has over 10 years of experience in ESG, public relations, and community engagement, and has worked with sizable corporations, international NGOs, and public organizations in Hong Kong and Macau, e.g., The Salvation Army, the Suncity Group, the Hong Kong Productivity Council (HKPC). In her role at HKPC, she led the publicity efforts for the Green Living and Innovation Division, promoting its environmental initiatives and Green Tech support to SMEs, as well as the Council’s ESG reports.
Currently, she heads our research on place-making and industry sustainability and impact strategies.
Research Associate
William Lin
William holds an MA (Dean's List) in China Studies from The Chinese University of Hong Kong. With proficiency in both qualitative and quantitative methods, he employs a mixed-methods approach to examining urban inequality issues.
His current research focus is on the lived experiences and systemic challenges faced by subdivided unit (SDU) tenants in Hong Kong, with a view to generating evidence to inform policy interventions and advocacy initiatives.
He is also a research officer of the Social GIS Lab at the School of Design, the Hong Kong Polytechnic University. He is now working with two community living rooms in Sham Shui Po and Habitat for Humanity (Hong Kong Office) to develop socio-spatial solutions for SDU tenants in Hong Kong.
Green Data Consultant
Peggie Ho
Peggie is a project manager with a background in project management and sustainability initiatives, holding a BSc (Hons) Environmental Science in Lancaster University, UK. Her steadfast belief in harnessing human potential to foster a more sustainable future is a guiding principle that drives her professional endeavours.
Career spans over a decade of collaborative and facilitative roles in diverse projects (environmental, social, educational, community) across Hong Kong. She has cultivated expertise in rooftop organic farming, community urban farm operations such as Urban Oasis and K-farm (Phase 1), school engagement workshops, community green stations (Sha Tin & Kwun Tong), along with proficiency in carbon footprint data analysis and sustainability reporting.
Board of Directors
Dedication. Expertise. Passion.
Director
Dr. Norah Wang
Assistant Professor (in Social Design) of the School of Design, Hong Kong Polytechnic University. PhD in Psychology from the Institute of Psychology of the Chinese Academy of Sciences. Former postdoctoral fellows at the Dept of Social Work and Social Administration and Dept of Politics and Public Administration of the University of Hong Kong. Former research assistant professor at the Dept of Applied Social Sciences of the Hong Kong Polytechnic University.
With her solid academic training, Norah draws on prior research and latest discussions to inform the development of Theory of Change and uses innovative research designs and mixed methods (qualitative and quantitative) to evidence outcomes, measure impact and refine Theory of Change.
Over the past 15 years, Dr. Wang has worked with various government agencies (such as the Efficiency Unit), statutory bodies (such as the Hospital Authority), and third sector organizations (such as the Hong Kong Housing Society, Hong Kong Award for Young People, Oxfam Hong Kong, Hong Kong Council of Social Service). She has authored and co-authored more than 40 peer-reviewed journal papers and book chapters. Her research was funded by funders such as the Hong Kong government's Innovation and Co-ordination Office Public Policy Research Funding Scheme.
Dr. Wang founded Impact Analytics (Ltd.) and now serves as Director of the Foundation, bringing her original vision for evidence-based social change into the charitable sector.
Director
Michele Wong
Double MSc (Distinction) in International Relations from the London School of Economics and Peking University. First-class BA (Hons) degree in Theology & Religious Studies from Cambridge University.
Michele has over 10 years of extensive experience in youth development and nonprofit management. Michele was previously the Program Manager at ExCEL3, University of Hong Kong, where she worked with over 50 NGOs to conduct organizational capacity-building research and activities, in particular collaborating with the Hong Kong Council of Social Services Institute to produce an integrated talent management competency framework for CEOs in Hong Kong.
Michelle co-founded Impact Analytics (Ltd.) and now serves as Director of the Foundation, overseeing its research and strategic direction.
Director
Dr. Terence Yuen
Terence is the Founder and Executive Director of Social Value Hong Kong, one of the first professional bodies in Asia dedicated to advancing social impact measurement and management. A certified public accountant and accredited social value practitioner, he brings over three decades of experience as an evaluation researcher and social impact analyst.
Terence has led and contributed to a wide range of research and consultancy projects spanning public policy review, program evaluation, philanthropy and nonprofit management, impact investing, and social entrepreneurship. He works closely with academic institutions to advance research and deliver professional training, including as an SROI trainer.
He holds a B.A. in Accountancy from the City University of Hong Kong, and an MPA and Ph.D. in Public Administration from the University of Hong Kong.
Director
Dr. Leung Chi-Yuen
Dr. C.Y. Leung, former community social worker, is now teaching in APSS of Hong Kong Polytechnic University about community work, marco practice and service learning subjects. Interested areas: hawker and market, poverty, social movement, disadvantaged groups, housing issues and social work education.