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Our Approach

At Impact Analytics, we know that understanding change, identifying outcomes, selecting metrics and measuring social impact are not always easy. Since Nov 2020, our team have been helping organizations of all sizes and types assess impact, clarify "Theory of Change" and refine impact strategies.

Theory of Change (ToC)

Carol Weiss (1995) defines a theory of change quite simply and elegantly as a theory of how and why an initiative works.  


Examining theory of change helps us understand the rationale behind the designs of an intervention, the contextual factors that affect the designs, as well as what designs can lead to the outcomes that we want. 

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